These days, word-of-mouth marketing primarily takes place on social media. Making connections with individuals in the social media sphere online aids in spreading the word about your business, its operations, and its offerings.
SEO and Social Media
Many teams have separate teams that focus on SEO and social media, however this situation is changing recently.
☘ Even if the two are still technically on different teams, social media marketers will need to be more aware of the SEO strategist's goals in order for the SEO strategy to work in tandem with content marketing.
☘ In order for a business to receive the social signals it needs to rank highly in search, SEO strategists must also be able to collaborate with social media marketers.
There are two functions of social media for business −
☘ Are you contributing to the discussion and sharing?
☘ Are you paying attention to what is being said about you?
Start Social Media Marketing
If you’re starting from scratch with your social media strategy, here are the basic steps to get you started −
☘ Step 1 - Select social networks.
☘ Step 2 - Remember to include your keywords when properly filling out your profiles.
☘ Step 3 - Identify your tone and voice.
☘ Step 4 - Decide how frequently, when, and what kind of content to post.
☘ Step 5 - Examine and verify
☘ Step 5 - Automate while engaging
Despite the fact that we'll be delving into the specifics in the second half of the lesson, here are a few things to think about for your overall social media strategy.
Facebook tops the list of social media strategy
Facebook is where many people first discover social media. It is not enough to simply have a page, though. Today, increasing Facebook engagement requires sophisticated content marketing. If you want to keep up a good Facebook presence for your company but don't already have a content marketing plan or blog, it may be time to do so. An upcoming chapter will provide further information on this.
Optimize for mobile
Mobile-optimized social media campaigns are a need. As you may already be aware, everyone needs to make sure their websites are mobile-friendly. In order to make sure that any promotions they run are mobile-friendly, social media managers must be aware of this. This is especially important for campaigns that direct users to their businesses' websites. For the best user experience, all photos used on social media should also be visible on mobile.
Emphasize on human experience
Despite being digital, the "human experience" must be taken into account. Google and Facebook have modified their platforms to encourage companies to concentrate more on the "human experience." For social media marketers, social media posts need to be more pertinent, offer more value to your audience, and have more "human" interaction.
